In my time as a blogger, I’ve been a member of dozens of programs, bought a few hundred products, and have tried almost every informational approach to simplifying my craft. I can honestly say that the best program on the internet today is Jack Humphrey’s Social Power Linking. For $30 a month, I get more info than I can possibly digest, and it’s truly a gem for my blog flipping endeavors. This isn’t a sales pitch, and I’m not suggesting that this is the end all be all program, but it certainly made my job easier by teaching me a few things that make my job easier. If you have $30 a month to spend, I endorse this wholeheartedly.
I want to share one of those tips with you now.
For those of you that aren’t aware, or have been hiding under a rock during the entire Web 2.0 craze, the web has taken a sharp left turn from the traditional “content is king” approach. I’m not saying that you don’t need good content, quite the opposite actually, but the truth is that your content means exactly nill unless you have people viewing it.
For those of you that have been here a while, you know that I’m a huge advocate of social bookmarking and other web 2.0 sites to leverage visitors and authority for free. The thing you might not know, is that this is my number one traffic and link building method. I use web 2.0 sites almost exclusively, and have for several months with great results. Don’t get me wrong, I’m not saying that organic traffic isn’t better, but this not only brings you traffic quickly, it also helps with your SEO and organic traffic building methods.
The key to survival in a web 2.0 era is linking. Linkage data determines a lot more than just your PageRank these days, and it’s not something that you can live without, and be a profitable blogger.
As Jack Humphrey tells it, and I fully agree, when linked up properly to the right sites, you can survive and thrive without any help whatsoever from Google. The key isn’t what you’ve heard all along about a powerful network of sites, and great interlinking schemes between them, although it would definitely help if you had a large enough infastructure to pull this off. Now, you can get by without an infastructure, or at least without paying for one. In days past, you had to buy domains, produce content, and build links so that you could build a powerful network in which you could pass juice back and forth at will. Now, free services like Twitter, Squidoo, and Hubpages provide infastructure, and you do nothing more than provide the links.
I’m not going to dive into this completely all in one day because it’d be a small ebook, that just looked like a blog post. But I will direct you to the holy grail of Web 2.0 knowledge - The Authority Blackbook. This book was so amazing when it came out that had I known how awesome it was, I would have paid several hundred dollars for the knowledge, but it was free, and still is. It’s since been updated a few times, and the information in it is still good, and current. If you CAN’T afford to try Social Power Linking, at least get the basic overview by trying out this fantastic book. You can download it for free from the link above.
The key here guys isn’t always building links to your own site. You have to set up an infastructure, and you can do it by creating lenses at Squidoo, Hubpages, or one of the million wiki sites around the web. The key is not only building links to your site, but building links to your infastructure, and then in turn linking them to your site. It’s much easier to obtain a high ranking for a Squidoo lense than it is for a blog. Squidoo is already an authoritative site, and it takes much less effort to catapult your keyword rich Squidoo lense onto the first page of Google. I did this by creating three Squidoo lenses that basically created a monopoly on the term “blog flipping“. One of these three lenses achieved a first page ranking in less than 9 hours! It’s dropped a few pages since then, but I haven’t really done anything on my end to assure success either. I should have been building links to my lense, and then linking solely to SiteFlipU.com with the anchor “blog flipping”. The key is that you want high authority links going to your infastructure, and then your infastructure sites pointing to your blog. You can read more about how I did thid by checking out the link above.
I’m not saying that you need to stop building links to your blog, but you need to diversify. Remember, some pages hold juice almost automatically, and it’s easier to build them up than your own site. If you need more proof, check Google for the term “blog flipping”. As of writing this post, I make up (directly or indirectly) 5 pages of the top 10 for this term, and there are over 35,000,000 results! My blog is ranked #2 and #3 for the term, and if you look below, several of the other sites that are ranked for that keyword, are actually linking to my blog in the post that they are ranked for. A good example is Missy and her site G34media.com - it talks about my Blog Flipping Forum, and posts a link to it. So out of the 10 sites on the first page of the term “blog flipping”, I am positioned in 2 of the top 3 spots, and then 3 of the remaining 8 blogs sites on that page have links to my site within the article they are ranked for. So even if they skp my blog and go to one of the others, they’ll still find me because those sites are linked up to mine. Now that’s power linking!