Some of you are getting ready to sell, so I thought that this could definitely be a template to help you get the most for your site on sitepoint. I recommend re-writing it, but it’s a great tool to help you out. Neccessary parts of this will be in bold, so don’t leave them out. The biggest part of writing sales copy is focusing on the positives of your blog. There will be drawbacks, there always are, but we are going to push past those and focus on what makes our blog wonderful. The key is to answer questions before they are asked, so that you always remain in control of the sale. Try this out:
Intro (these headings are for your benefit, I don’t recommend using them in your auction)
Hello everyone and thanks for taking the time to view my auction. Up for auction is my wonderful blog xyz.com and I think it’d make a wonderful addition to any investors portfolio. It’s a site that I started just over a month ago, and have had some great success with. I’m sad to see it go, but the money is better served on other projects, and in all reality I didn’t have the time to take this one on when I did.
Statistics (you don’t need all these, just give 3-5 that are positive!)
- 203,000 Alexa Ranking
- 24 Rss Subscribers
- $81.39 Revenue (one direct advertiser, two affiliate sales, proof on the right)
- 120 Average Unique Visitors a day
- 390 Average Pageviews per day
- 4.4% Organic Traffic
The most popular question in these auctions is generally… how’d you get your traffic? Mine was a mixture really, with a lot of focus on social bookmarking. I submitted every post to stumbleupon and Digg, and have received some great results. I have many people from those sites that are now RSS subscribers, or that comment and follow my blog regularly. Overall it’s been a great success. == Make sure to tell them that you are seeing repeat visitors from social traffic (if you are), because most view social traffic as junk traffic.
I’ve also done my fair share of SEO work. I’ve built links by commenting on other blogs, forums, and using software (don’t be specific) to help me increase my Google visibility. Overall I haven’t had a lot of organic traffic, but those that know SEO know, It takes time! I’m pretty pleased that I’m up to 4% in such a short time.
xyz.com aslo has a great readerbase with each post averaging over 10 comments. I have already built a small fanbase, and whoever takes over the blog will be taking a step in the right direction by having a loyal community.
The blog received fresh content daily, and has a total of 31 posts. All was hand written by me, and is 100% duplicate content free. Check for yourself at copyscape.com!
I’ve attached screenshots at the right, and if you have any questions, feel free to message me here. I’ll get back to them as quickly as possible.
This is a sample of the sales copy I use regularly at Sitepoint. All of the headings are bolded, and I don’t recommend actually using them, it was just so you guys knew what to talk about next. The other things that are bolded need to be changed to fit the statistics of YOUR blog.
Remember, focus on the positives. As a car salesmen selling a gas-sucking SUV you’d be pointing out the comfort, functionaltiy, and the features of the SUV — not the fact that it might get 12 miles per gallon, and it crushes little old ladies if you aren’t looking. I’m not saying to lie, that’s wrong. But don’t blatantly point out the negatives… if people want to know bad enough, they’ll ask. Then you can tell them in private.