Site Flipping University

This should be a pretty short post because I can sum up the factors of valuation to a turnkey website in a sentence. Half-way decent looking, and with monetization methods already in place. As I said in the intro article to turnkey sites - What are turnkey websites? - it makes it a heck of a lot easier to resell them if they already have monetization methods in place. Some of these turnkey websites have an easy edit function which allows you to edit one simple file that has all the information to your monetization streams. For example - one file will hold all of the data for your monetization streams - Adsense, eBay, Paypal, etc; and all you’ll have to do is change the information from theirs, to yours. I’ll make a video about this shortly, and you’ll be able to see how easy it really is.

When evaluating a turnkey website it warrants mention that the site doesn’t have to be the greatest looking site you’ve ever seen. Even if it’s just a plain site with some good monetization methods, it can be very valuable to someone else. Here’s the plain and simple truth… the better looking the site, the more it will sell to someone else for. However, having a good looking site often proves unfruitful if you plan on keeping it yourself, and trying to get organic, or PPC traffic. For whatever reason, in my split-testing experience, people don’t like the smoke and mirrors on good looking sites. I guess this is still the reason that a plain text landing page with an image or two scattered within it, still makes for effective internet marketing.

So the two things to remember when deciding whether or not a turnkey site is worth buying -

1. Stick with the middle… don’t go with a site that’s too flashy, but don’t go with something that’s complete trash either. It’s always wise to buy something in between, because whether you want to sell it, or make money with it, you can often do it. Remember, good looking turnkey sites are easier to sell, but can often be harder to make money with if you plan on keeping it.
2. Try to find sites with monetization streams already in place. It helps if there is an easy edit option so that you only have to change your information in one place. This can make for a real easy transition period for you if you have no design experience.

In closing, I’d like to mention that experimentation is the key with turnkey sites. You are going to buy some duds, but overall 80%+ of these things will make you money! That’s a powerful thought isn’t it? 80%+ of turnkey sites will make you money in one way or the other. Whether it’s keeping them and sending orgranic or PPC traffic to them, or selling them off to other entrepreneurs, these sites can be valuable!