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Repeat After Me… Organic Traffic Sells Websites

Tue, May 13, 2008


When it comes to traffic there are three main ways to send traffic to your turnkey sites. Of course, these three methods could be split up into dozens more, but from an overview perspective, I’ll give you what works.

  1. Paid Traffic
  2. Organic/Seo Traffic
  3. Referral Traffic

These three methods all have their pro’s and con’s… so the best way to build traffic would be to utilize all three. However, I realize that this may not be practical in all situations. So, we’ll discuss the three in further detail.

Paid Traffic

Paid traffic can be anything from PPC (pay-per-click), to banner advertisements. This is just what it sounds like… traffic that you are paying for. The most effective way to generate low-cost traffic BY FAR is Google Adwords. I can get clicks for non-competitive keywords at around $.05 each. Since these are non-competitive keywords, it takes hundreds of them to do any damage usually, but at 5 cents a click, it’s an affordable method.

I like to call paid traffic, “band-aid traffic”. I think that any good web publisher should be using this to build a small following, while using the other two methods for free. Of course, building Organic or Referral traffic takes much more time, so it’s great as a temporary solution. The reason I call it band-aid traffic is because it’s not something that you should have to do forever. If you are working on the SEO aspects of your turnkey site, or blog, you shouldn’t have to do this for long. SEO is such an easy concept that you’ll start to see results by accident sooner, rather than later. However, you should be working on the non-accidental keywords that you’d like to rank for as well. We’ll jump into SEO in a bit more detail at a later date… but as I said in the opening… organic traffic sells sites! So, get out there and work on it.

Organic/Seo Traffic

95% of SEO revolves around your ability to build links. You can make this as hard as you want, or try to repeat every SEO tip you’ve ever received from so-called “experts” in the field, but it all comes down to links. This is one of the few things that Google is fairly straightforward about, and unless your a moron, you can’t really dispute it. Linkage data is what it’s all about.

Organic traffic is the best way to generate large amounts of income on a semi-passive method. This traffic obviously is looking for what you are talking about. If not, they wouldn’t have found your site in the search engines, and they wouldn’t have clicked your link after seeing the brief description. Leverage this traffic at all costs, and make sure to do all you can to generate more organic hits.

Referral Traffic

I’m a firm believer in social bookmarking. Before you start booing me off of my self-generated stage, let me explain. The non-believers criticize this as a traffic method because generally the traffic converts very poorly. I can’t dispute that fact, it’s 100% correct. Social bookmarking traffic is NOT converting traffic. They generally don’t buy, and rarely do they do more than give your site a quick peek before taking off for the next shiny object in their browser window. However, it’s not WORTHLESS traffic. It does have some benefits.

One of the benefits of social bookmarking traffic is the fact that it’s virtually idiot-proof and anyone should be able to bring this form of traffic to their site. To start generating traffic to a new site, it’s as easy as clicking the “I like it” button on StumbleUpon. I recommend working Digg,, and Reddit as well, but StumbleUpon is an easy start. The reason I like StumbleUpon as a starting point is because all it takes is a few clicks to send hundreds, if not thousands of new viewers to your site. Granted, most of them won’t stay long, and won’t buy anything… but if you can get them there, you are still taking steps in the right direction. This is especially true when selling websites. It’s much easier to sell a website with 500 hits a day, even if it’s 90% social bookmarking traffic, than it is to sell that same site with 50 hits a day, of organic traffic. Why? Not sure… but people seem to like sites with more traffic… no matter where it comes from.

Remember, the reason you are in the web publishing (site flipping, blogging, etc) industry is to make money. And one of the only tips that make money online experts aren’t arguing over, is the need to increase your RSS subscribers. Now, we know that social bookmarking traffic is poor converting traffic, but what if you could get 2% of new visitors that you see from social sites, to subscribe to your RSS feed? They haven’t bought anything, but they just became a subscriber… which could mean more when you go to sell the site.

One more BIG reason I’m a firm believer in social bookmarking traffic is simple. Submitting stories to these sites means more backlinks for your site. And the best part? These are generally very trusted sites, so the link obviously becomes worth more than a blogroll link on your cousin Joe’s blog about BBQ.

I could go on for days about these three traffic methods, but I’ll finish up by saying this… if you aren’t working these three traffic methods, you are definitely behind the curve. Whether you want to make money with your websites, or just sell them off… you can’t get the full value out of them without building traffic, backlinks, and rss subscribers.

I Love Social Bookmarking
Marketing, Monetization, organic traffic, paid traffic, pay per click, ppc, referral traffic, SEO, traffic building

8 Comments For This Post

  1. Joe Says:

    Bryan, how do you feel about submitting your own sites to social bookmarking sites. Is this frowned upon? I always thought it was, and have been hesitant to do that myself..


  2. Bryan Clark Says:

    As far as sites like, Digg, and Reddit… submit away! Just don’t get greedy and submit 10 articles a day from your own page. However, StumbleUpon is a different animal. People will say that you can get your StumbleUpon account canceled by stumbling your own posts… however, it’s never happened to me, and I always stumble my own posts. Besides, if it happens, what keeps you from signing up for a new stumble account with a different IP address?


  3. Joe Says:

    Good stuff, thanks for the tip, Bryan. Also, this feature article thing youhave on your frontpage… is that a wordpress plugin?


  4. Bryan Clark Says:

    Actually Joe, it is hard-coded into the theme.


  5. Joe Says:

    Awww. I was hoping that I might be able to customize my site with something like that. Oh well, I’ll see what I can do… I like my theme the way it is right now. I have to admit though, this is very impressive.


  6. Coach Kip Says:

    Another great post! I have been using social sites to get easy hits to build up the traffic and I have noticed the non conversion rates.

    Does any of this non-converting traffic help in your Google PR Stats, Alexa Stats, or any of these other stats that help improve the perception of the sites worth?


  7. Bryan Clark Says:

    I actually have a post on that topic in my dashboard. But to sum it up, I’ll say this… YES!

    Every unique visitor to your site has a value. Whether it’s converting traffic or not. When you get into the business of flipping a website, you don’t necessarily care whether the traffic is making you a lot of cash, because the traffic in and of itself is valuable. I can sell a site for thousands of dollars that doesn’t make any cash, just because it gets a lot of traffic. Traffic is valuable, no matter how you get it. But organic traffic is the most valuable, which also happens to be the best converting traffic.

    So in short, keep using social sites to get those hits. Each new person you attract to your blog is worth the effort, even if they aren’t buying. They could be doing other things of value, such as commenting, subscribing to your newsletter/rss feed, or linking to your articles they find valuable.


  8. Internet Business Broker Says:

    enjoyed the post - I have yet to try stumbleupon, digg or or reddit - will make an effort to start doing more social bookmarking for my own site to see if I can get more traffic and the links won’t hurt either!


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