As I write this post I’m on a flight somewhere over mid-Florida and looking down at clear skies while on my way to the tropical paradise known as the Virgin Islands. St. Thomas, here I come!
I had some time to kill on the flight, so I thought I’d get an update in before I started indulging in Rum and seafood and forget that I even own a blog. So, I wanted to point out a quick tip that I use that’s a “long haul” strategy, using a short term method.
If you aren’t familiar with internet marketing then run off to Shoemoney, or any number of countless blogs that teach the subject. However, I’ll drive home the basic idea that make marketers rich… “the money is in the list”. If you aren’t building lists for your many different niche topics, you are missing out on some serious revenue later on. You might even be missing out on a significant chunk of change right now!
List building isn’t a new technique. There hasn’t been anything revolutionary about it for at least 100 years before the invention of digital list management, and companies like Aweber. It started out as a method to send advertisements, coupons, and free periodicals door-to-door. It’s obviously advanced with the beginning of the internet age, but it’s still somewhat of a “secret” that’s only found by those that are internet savvy. If you asked your relatives, neighbors and friends what “the money is in the list” means… I’m willing to wager they’d have no clue what you are talking about.
The money truly is in the list though. It’s not a secret that a lot of people that WANT to buy, can’t buy RIGHT NOW. Whether it’s for financial reasons, or they just aren’t in a buying mood, people will not buy from you 100% of the time, even if they want to. And trust me, a lot of them want to. So here is where the list becomes important, and if I’ve lost anyone already, I’m referring to an email list, or capturing email addresses. The list becomes important because it’s statistically proven that if you pitch the same product in different ways, people will eventually buy. So, if you have captured their email, you can subtly pitch products to your list, and a lot of the time… they have no clue you are even pitching them. I’m not saying to go out and find junk to sell to your list… build trust, make the products relevant, and eventually they MAY buy from you. But don’t force the issue!
So here is where my brilliance kicks in. I came up with the idea about 3 months ago that I would start building lists in the many different niches that I sell blogs in. I’d put up an email submission box, not unlike the one you see in the top of the sidebar, and I’d start capturing email addresses for future use. This way, I could sell the blog, but I’d keep a portion of the traffic. That’s right, I make short term cash, while building a long-term asset at the same time. And the portion that I’d be keeping is the best kind… BUYING TRAFFIC! It’s been shown many times over that people are more likely to buy from an email list than they are to purchase the exact same product on your blog. So, it stands to reason that if I can capture the GOOD traffic, that I am actually making the blog disposable.
Here’s how it works. I put up an email submission box on my flipper blogs. I keep these blogs anywhere from 30 days to 6 months, and the entire time I’m building the blog, I’m capturing email addresses in various niches. I don’t discriminate when it comes to buying blogs to flip, so I’ve got lists in everything from bonsai trees, to womens fashion, and how to pick up women. Now, as of right now, each of these lists is pretty small, minus my big one which is the list for my Make Money Online stuff. However, as I flip more and more of these blogs, I am building each list bigger. So next time I buy a blog about bonsai trees, I make sure to collect email addresses for the list that I already have on that subject. Can you see the genius in this? I’m building a dynamic portfolio of websites, without ever KEEPING a website. Each time that I start a new blog, or purchase on on that topic, I email the list that I think might be interested… INSTANT TRAFFIC!
People wonder how I build traffic to these flipper blogs so fast, that it allows me to sell them in 30 days or less with a boatload more traffic than it came with. This is my BIG SECRET! I already have an audience… I built them from another blog on a similar topic, and I’m just pointing out something that they may enjoy and is on-topic. I’m doing them a service, and at the same time they are rewarding me with traffic to the new site, almost overnight.
But, that’s not the exciting part. Although, I must say that traffic is exciting! The exciting part is that in 10 years, I could potentially have hundreds of lists on niche topics, with THOUSANDS of names on each list. Then it just becomes a rotation process of which list I’m going to email at that particular time. And remember, “the money is in the list”. A person with a list of 10,000 people, and a blog that has 10,000 readers, is much more likely to make serious cash with the email list. Why? People forget about your blog over time, even if they enjoy it. They can’t forget about your email list, it’s in their face everytime you push the “send” button.
Now, that said, don’t spam your list. Build trust and offer lots of value to them over time, and not only will they stay subscribed, they’ll begin to buy. I currently have lists in 37 topics, and I try to send out emails no more than once per week. Some of the smaller lists only get one email per month. You don’t want to send out too many, and you don’t want to just send out “pitch emails”. As I said, you have to give them a reason to stay subscribed, otherwise all of your effort was for nothing. Give readers value when you send an email. Mention a product, don’t pitch it. Just drop it in casually with your valuable post that you’ve just sent out. Now that it’s a one click unsubscribe, you want to make sure that people are happy to be on your list, and haven’t just forgotten to unsubscribe from it.
So in closing, as you can see, building lists from flipper blogs not only gives me instant traffic and revenue to a new blog that I create in the same niche, it also makes the blog expendable. The list is essentially your hard drive, and the blog is your computer. Your computer is expendable as long as you have all of your data backed up on the hard drive, and the blog is no different. I sell the blog, keep the traffic… I win! And if you don’t have an Aweber account already… go get one! It’s all of $20 a month, and it allows you to build and manage UNLIMITED lists at the same time. Get it!