Sitepoint is one of my favorite marketplaces to sell websites. It’s one of the best due to the simple fact that it charges to list websites for sale. This simple step keeps you from having to week through a bunch of junk to find the “gems” of a particular marketplace. However, no matter where you go to find a website, you’ll need to do your due diligence. Even a marketplace like Sitepoint has it’s duds, and some of them are just flat out dishonest.
The easiest way to find a site to stay away from, is looking for screenshots to the right of the listing. If the seller hasn’t taken the time to post proof, then it’s almost 100% guaranteed that his/her claims are bogus. It takes all of 10 seconds to post a screenshot, why anyone would avoid it is beyond me. I know that I’d never want to buy a site that doesn’t offer visual proof of their traffic and revenue claims. Why would you?
Other quick things to look for are sites that are what I like to call “The Sitepoint Norm”. These sites are capitalizing on the easiest temporary trends on Sitepoint. One of the most common would be the countless anime sites that are listed daily. While most of these are complete garbage, there are a few that would be worth the asking price. People keep listing them because of their ease to create and maintain, and the ease of building “captivated traffic”. Captivated traffic can be described as unique visitors that spend more than 10 minutes at a time on your site. Any video site has the ability to build “captivated traffic” rather easily due to most video lengths being over 10 minutes. The other thing working in their favor is the ability to easily update the sites by purchasing a script that updates the site automatically, by pulling video feeds off of other sites.
However, these sites are generally “lazy man’s gold”. They aren’t worth buying, and if you plan to sell them… don’t plan on it being a long-term trend. Sites like these will always sell, but not for as much as they’ve been going for lately. Eventually you’ll reach the point of market saturation (which I think we’re getting close to now), and people will no longer want them.
If you are looking for the best deals on sitepoint, you need to be looking at blogs that have been around for a while, or niche blogs. Niche blogs are simply wonderful for creating passive income due to the small market that they cater to. The smaller the market, the easier it is to rank well within that market. Also, niche blogs tend to sell for a lot less than bigger blogs, and it’s not uncommon for them to make more money due to the fact that they cater to targeted traffic, and groups. Older blogs are the second deals to look for. If you can find a blog with thousands of posts or pages, then it’s a definite buyer, assuming the price isn’t overwhelming. Older blogs tend to have older domains, which rank better in search engines. Also, the more content you have on a site, the more visible you are to search engines, and usually the more organic traffic you’ll receive because of it. The real mastery comes from when you find these sites, leverage a specific page of the blog for a laser-targeted affiliate program or product of your own creation. This is the easiest way to leverage traffic without having to build it first. Generally, you can find more of these on Digitalpoint, but you’ll have to weed through a ton of crap first.
In closing, sitepoint is a wonderful marketplace full of any kind of site that you can hope for. And the best part? It’s only getting bigger by the day. However, make sure that you are on the lookout for the bogus deals that makes marketplaces a dangerous place for new buyers. I recommend going to check out some of the deals at sitepoint right now, and trying to decide whether they are good or bad buys.