I’m afraid the first few days of building a new blog are completely un-eventful. It’s a lot of the same crap that everyone hates doing, which is why people spend money on these things in the first place. So if you need a quick checklist of where you should be at this point… look no further!
- Register a domain
- Set up hosting
- Get Wordpress installed
- Find a theme
- Tweak the theme
- Get going on content
You should be on the content stage by now, at least I hope you are. Here is where it gets a bit more hectic, which is why I waited a few days to get this post out. It was going to come out tomorrow, but since AP is a jerk, and tomorrow happens to be Independence Day, I didn’t figure any of you would put down the beer and bbq long enough to come check out the new post. So, it’s a day early.
Alright, so as I was saying. This is where it starts to get a bit hectic. If this were your flagship blog, I’d say don’t launch until you have at least 20 posts. You don’t want people visiting for the first time, reading all of your posts in one sitting, and having nothing to come back for. However, this ISN’T your flagship blog, so grab hold of the wheel… because you’ve got homework!
Over the weekend I’d like each and every one of you to try and get 5-7 “pillar” posts done. These posts are the posts that your blog is going to be built around, and anyone that visits your blog in these first few days should easily be able to tell what type of blog it is, just by your pillar posts. These are called pillar posts, because they are the posts your blogs are built on. You can’t build a house without foundation, so don’t try to build a blog without good content.
The best tip I ever ran across as a blogger came from my buddy Yaro Starak. He told me that if I was going to succeed in blogging, there is no waiting to produce good content. A lot of people have great ideas for a post, but they hold off on it because they don’t feel they have enough readers to truly make it worth posting “the goods” that early. So they fill their blogs with fluff until they feel they have an audience. I’ve got news for you… FLUFF DOESN’T ATTRACT NEW READERS! So, be an authority from day one, and your audience will treat you as such.
Let’s take the ever vocal AP (you didn’t think you were gonna get away with that comment did you?) and use his blog as an example. If you are going to blog about reggae, then you need to be out there sporting the biggest dreadlocks, the most red, yellow, and green, and smoke the most weed out of any reggae fan on the face of the planet… not literally, but you need to put yourself out there as an authority, rather than just posting Youtube clips of Bob Marley (by the way, he’s not doing this, it’s just an example). What keeps people coming back to a site like this? It’s not the video clips… any idiot that can type can do a search for Bob Marley videos on Youtube, and quickly forget about anything you have to offer.
You can’t be the same as everyone around you, or you’ll be treated like them. And let me tell you, you don’t want to be treated like all the bloggers around you because most of them are clueless, and they’ll give up before ever making a dime. Don’t fall into that trap.
Try to get that content out by Monday. I’d like you to have at least 7 posts, but 10 would be ideal. Once you reach that magic number of 7-10 posts… you can start marketing these things. We’ll focus on promotion, marketing, and seo a bit next week. For now, get the content cranking! Once you guys get these sites going, I’ll try to stop in this weekend and critique them. Look for that on Saturday or Sunday.